We’re big proponents of the various ways Google+ can help a business, from collaboration to curation to relationships, branding, prospecting and content marketing. The sky’s the limit when you think about the various features on the platform itself, but even more important is how our activity on Google+ can complement our search marketing efforts.
And that’s what this series is all about. Our goal with each episode is to introduce you to a type of business, talk about what challenges and successes they’ve had on Google+, and give you some tips you can try out on your own!
When Stephan discovered Google+ in September 2012, he believed that the platform would be worth recommending to Shovi’s clients. After all, Google+ is Google, Google is Search, and Search is where people go to buy stuff. Stephan learned the platform, its culture and best practices; forged relationships with the right people; and distilled all of that into something that will be understandable to his clients and helpful to their businesses.
Since then, Stephan has built a solid reputation on Google+ for trust, practicality, and strategy, including a series of ebooks called Google+ Pro Tips, and of course, this show.
Ben is also the co-founder of a company called Steady Demand, which is solely focused on Business Brand Page Management on Google+. To put it simply, they do all the heavy lifting, writing, engagement, developing quality followers and stay up to speed on social and search so you can focus on what you do best — growing your business.