With Google+ becoming increasingly visual, color strategies in our image selection become critical parts of our strategies. This week’s guest is Lori Sawaya of The Land of Color, who knows a thing or two about this topic.
Show notes and recap
4:31 – Lori talks about strategic posts and how it’s worth the effort to spend more time on G+ photos. Also on linking photos to Pinterest boards and blog posts.
5:58 – Question from Jeffrey Johnson “How did you get started in the color arena?”
7:47 – Lori discusses her ebook and how it came about.
9:58 – Lori talks about how we can use color on blog posts, etc., to speak to different cultures.
12:46 – Jeffrey Johnson asks “Do you concentrate color strategy in one industry or multiple industries?”
14:45 – Lori talks about good strategies for creating posts on G+.
17:53 – Lori talks about computer generated palettes and algorithms of color schemes. Also talks about the consistency across computer/mobile devices.
20:19 – Useful links for color schemes and font suggestions.
21:25 – Lori talks about build in G+ apps and how they can help (great support, user friendly).
23:53 – Lori talks about using color in call to action links above images.
26:55 – Lori talks about her new app coming out.